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JD transforms London’s Oxford Street storefront into world’s biggest arcade machine

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Christmas shoppers looking to recharge batteries with a magical nostalgia-fuelled dopamine hit should hot foot it to JD, London Oxford Street – where a spectacular Augmented Reality (AR) arcade machine awaits.
Bringing to life this year’s festive campaign – ‘King of the Game’, JD the leading retailer for youth fashion and sports brands, has teamed up with Snap to create an AR experience that will transform the front of the JD store into a FREE interactive AR claw grabber that replicates the one seen in the commercial. To play, shoppers can scan the Snapcode on the corner of the JD Oxford Street store window, to see the popular claw machine arcade game appear on the storefront in AR. Alternatively, shoppers can point their Snap Camera at the storefront and use the Scan function to unlock the AR experience, thanks to Snap’s Landmarker technology.
In what marks the first time a UK brand has turned a physical retail shop front into a giant, gamified AR arcade experience, eagle-eyed Snapchatters will be able to try their hand at the gamified grabber machine crammed with footwear and signature JD teddys which feature in JD’s ‘King of the Game’ Christmas film.
JD’s acclaimed Christmas TV spot, which premiered at the start of November, stars a line-up of 32 youth superstars defining sport, entertainment, and music culture, with Liverpool and England defender Trent Alexander-Arnold challenging Top Boy actress Jasmine Jobson on the iconic claw machine in a neon-fuelled JD games arcade.
For shoppers that can’t get to the capital, throughout December, physical ‘JD Arcades’ will be rolled out via a retail tour across Bristol (3rd & 4thDec), Dublin (6th – 12th Dec), Manchester (10th & 11th Dec)  and Glasgow (17th & 18th Dec), where instant prizes can be won. For more information about if the ‘JD Arcade’ will be in a store near you, stay tuned to JD’s social channels @jdofficial.
Compete to be ‘King of the Game’ until 13th December by checking the Snapcode code on the front of JD, London Oxford Street to try out this fun innovative festive 3D augmented reality experience.
 For more information on when the ‘JD Arcade’ will be in a store near you, stay tuned to JD’s social channels @jdofficial.
For all your sports fashion essentials this Christmas, JD exclusive ‘King of the Game’ product drops available online at jdsports.co.uk and in stores across the UK.
 

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Sales and Marketing Director (EMEA) – London

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We are working closely with a leading international publisher of licensed children’s books to recruit an experienced Sales and Marketing Director for EMEA. This is an integral leadership role responsible for some of the world’s most recognisable and prestigious book brands.
What it takes:

A demonstrable track record of building both sales and margin growth, with a commercially minded approach
Experience in successfully managing and motivating teams located across international borders
Extensive knowledge and understanding of the co-edition and rights markets in licensed and/or children’s publishing
A complete understanding, beyond sales headlines, of margins, cost management and budgeting
Being capable of creating and executing sales and marketing strategies
Thriving in fast-paced work environments and being able to manage multiple high priority projects simultaneously
A strong leading voice across sales strategy, market development and marketing activities
An agile and strong communicator both internally and with licensors
Extensive EMEA or directly relevant experience

The right person is comfortable as a leader, with commercial experience managing a team to deliver successful business units, going beyond just a ‘sales department’.
With flexible working options, a very competitive salary and bonus structure, this role offers incredible opportunities for an ambitious and proven sales leader.
At Wonderful Recruitment we provide opportunities for candidates to discover some of the most interesting and dynamic roles in the entertainment industry. For more information about this role please send your CV and salary expectations to Dean@wonderfulideasproject.com and Dan@wonderfulideasproject.com.
 

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Paris, Madrid, Barcelona among candidate cities to host ICE from 2025 – IAG

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Clarion Gaming, organizer of ICE London, says it has narrowed the shortlist of potential future hosts of the hugely popular industry trade show to four European cities, with its current London home joined by Barcelona and Madrid in Spain as well as Paris, France.
The decision to explore a potential move comes amid pressure from some industry representatives, with Clarion working alongside specialist consultants Equimore to establish the finalist shortlist. The successful candidate will be announced in 3Q23 following a competitive bidding process and will host ICE for a period of five years between 2025 and 2029.
“This robust process is customer-centric and the decision will be taken in the best interests of our stakeholders and of the global gaming industry,” said Alex Pratt, Group Managing Director of Clarion Gaming.
“iGB Affiliate London is very much part of the process and we are engaging with iGB Affiliate stakeholders in order to identify their preferred strategic path.
“The four short-listed cities will progress through a selection process with the help of the experienced and knowledgeable team at Equimore which is overseeing every aspect of what is a robust program.
“In addition to the suitability of locations in terms of capacity, facilities and the ability to accommodate projected future growth the process also encompasses dateline availability, transport connectivity with the rest of the world as well as the broader hospitality infrastructure including accommodation costs.
“By pursuing all due diligence we will identify the city that’s best equipped to not only host an event which continues to play such a central role in helping to create opportunity and prosperity for gaming businesses of all sizes, across every vertical and in every global jurisdiction, but also demonstrate its leadership in the sector.
“In the interests of transparency Clarion will not be making any further comment during the official process.”

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ICE London 2023 to feature exhibitors from record 68 nations – IAG

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Industry trade show ICE London will feature exhibitors from a record 68 nations, topping the previous best of 65 set three years ago, according to organizer Clarion Gaming.
ICE London returns as a full-sized show for the first time since 2020 from 7 to 9 February, with the total 623 exhibitors representing everything from Argentina to Australia and Macau to Mexico.
“No other exhibition in the gaming space can come anywhere near the internationalism of ICE,” said Clarion Gaming Managing Director, Stuart Hunter.
“To have 68 nations represented by our community of exhibitors means that visitors are immediately part of what is a global experience with unique access to the smartest gaming innovators drawn from every corner of the world. There are very few exhibitions of scale in any industry sector which are able to compare with such international representation and legitimately lay claim to being a ‘global’ or a ‘world’ event.
“Once an event is recognized as being genuinely international, stakeholder groups including brands, regulators, trade associations, media groups and strategic industry-wide bodies focus their activities accordingly.
“Research that we’ve undertaken has shown that for many people ICE and iGB Affiliate London actually start on the Sunday preceding and finish on the following Saturday. In that week we estimate that over 100 gambling industry events will take place outside of the show hours providing a new and compelling perspective on why ICE and iGB Affiliate London are so influential and important to the world industry.”
IAG will have a team of four at ICE London next week. Visit us at Stand ND7-C.

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