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Head of Campaigns, Vintage (9-12 month FTC) – London

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We are looking for a data-driven and creative marketer to join the Vintage team on a fixed term basis as Head of Campaigns, to cover a secondment. The Head of Campaigns is responsible for driving sales of our books and building profiles for our authors through strategic, best-in-class marketing campaigns, working on some of the biggest and most important marketing campaigns for the division. This role also leads the marketing team’s online strategy across advertising and retail platforms and has three direct reports.  
About Vintage 
Read Boldly, Think Differently.  
At Vintage, we publish thought-provoking writing from authors of all backgrounds, including trail-blazing classics and books that speak urgently to our times. Which means our broad family of authors ranges from world-class prize-winners to brand new, emerging talent. Think Amanda Gorman, Rukmini Iyer, Margaret Atwood, Caroline Criado Perez, Ian McEwan, Nigella Lawson, Ai Weiwei and Richard Powers.  
The role 

Run frontlist, catalogue and sustain campaigns of all levels, including those with high level business priority, with a strategic, commercially-minded and creative approach   

Lead on year-round brand management for some of Vintage’s biggest and most exciting brand authors, including Yuval Noah Harari and Haruki Murakami, with ambitious activity to meet agreed objectives and timelines  

Proactively reach diverse audiences with campaigns with an outward-looking approach, going beyond ‘traditional’ / established media channels and working with different types of media to target communities as a core part of marketing campaigns 

Lead digital marketing strategy for division, including analysing and championing digital effectiveness and taking responsibility for Vintage’s ebook promotional strategy to achieve results; all in close collaboration with sales 

Work closely with editors on positioning and copy for key publications, leading on rebranding/repositioning projects for key authors 

Heavily involved in acquisitions, providing feedback, leading on pitch documents and presenting to authors and agents in pitch meetings, with a focus on Bodley Head (Vintage’s non-fiction imprint) 

Be the line manager for three specialist roles within the team (Marketing Manager, Senior Digital Marketing Executive and Senior Data and Marketing Insight Manager), overseeing their output and career development  

Work closely with the Brand Director on catalogue strategy to ensure Senior Digital Marketing Exec can work flexibly and reactively on catalogue campaigns and is able to make quick, independent decisions about channel selection, targeting, creative and copy and to discuss budget requirements 

Deputise for the Marketing Director when needed – for example at the publishing meeting, covers meeting and in team meetings and communications 

Expand Vintage’s agency and partner relationships 

Embed a sales- and data-driven approach to campaigns in the team, focusing on priorities, best investment of time and resource, and a focus on analysis and optimisation 

Manage own campaign budgets  

Candidate profile  

Proven track record in meeting KPIs, delivering campaigns to highest possible standard across high profile titles 

Experience working across commercial and literary fiction and non-fiction who will be a vocal ambassador for Vintage’s publishing  

Strong team leader, ideally with at least 2 years’ people management experience – approachable, respectful, a good and supportive listener with a solutions-focused approach 

Confident running self-service advertising campaigns across platforms, e.g. Meta, TikTok, Google, as well as with using Adobe Creative Suite 

A strong eye for design and an understanding of what makes a consumer pay attention, with a track record of producing impactful campaign creative  

Excellent copywriting skills married with clear audience understanding 

Able to interpret insight and trends as relevant to any campaign or project  

Deep understanding of the books market and publishing landscape 

Significant experience of working with agencies – from media agencies to creative teams across different media 

A clear and confident communicator, able to manage stakeholders and influence colleagues in all directions  

Able to spot opportunities to drive growth and lead others to make the most of them  

Thinks through problems clearly and present actionable solutions  

A strong team player with connections across the trade 

Please apply with CV and cover letter by midnight on Tuesday 3rd January. Please note, our application window has been extended given the holiday season.   
What you can expect from us:
Salary: c. £45,000 dependent on how your skills and experience align to the role, plus benefits. 
While our offices are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility about where you work is just as important for doing your best work and for your wellbeing. For this role, there are meetings and activities that you will need to attend in person at our offices in Embassy Gardens at least two days per week. 
Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:
 •   27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days  •    Medical cover  •    Life assurance  •    Cycle to Work scheme  •    Discounted gym membership  •    Generous pension scheme  •    Summer working hours (role dependent)   •    Volunteering policy and charity matching  •    Employee Assistance programme  •    Mentoring programme  •    Extended gender neutral parental leave  •    Access to books and eBooks across Penguin Random House UK  •    Each site has trained mental health first aiders   •    We plant a tree for every new employee to our business  
Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.
As a Disability Confident Committed organisation, we’re part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can’t take all eligible candidates to interview.
We want to make sure disabled applicants can be their best at each step of the recruitment journey. If you need adjustments during the application process, we encourage you to get in touch with us at http://PRHCareersUK@penguinrandomhouse.co.uk. 
Remember, you only need to share what you are comfortable to for us to support your adjustment request. Find out more about our approach here: www.penguinrandomhousecareers.co.uk/applying-for-roles-with-a-disability
We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here: http://booktradeentrysupport.org/
Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

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ICE London 2023 to feature exhibitors from record 68 nations – IAG

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Industry trade show ICE London will feature exhibitors from a record 68 nations, topping the previous best of 65 set three years ago, according to organizer Clarion Gaming.
ICE London returns as a full-sized show for the first time since 2020 from 7 to 9 February, with the total 623 exhibitors representing everything from Argentina to Australia and Macau to Mexico.
“No other exhibition in the gaming space can come anywhere near the internationalism of ICE,” said Clarion Gaming Managing Director, Stuart Hunter.
“To have 68 nations represented by our community of exhibitors means that visitors are immediately part of what is a global experience with unique access to the smartest gaming innovators drawn from every corner of the world. There are very few exhibitions of scale in any industry sector which are able to compare with such international representation and legitimately lay claim to being a ‘global’ or a ‘world’ event.
“Once an event is recognized as being genuinely international, stakeholder groups including brands, regulators, trade associations, media groups and strategic industry-wide bodies focus their activities accordingly.
“Research that we’ve undertaken has shown that for many people ICE and iGB Affiliate London actually start on the Sunday preceding and finish on the following Saturday. In that week we estimate that over 100 gambling industry events will take place outside of the show hours providing a new and compelling perspective on why ICE and iGB Affiliate London are so influential and important to the world industry.”
IAG will have a team of four at ICE London next week. Visit us at Stand ND7-C.

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David Ford and Annie Dressner Live in London

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There’s something special about London on a Saturday night – there’s a certain buzz in the air as you head into the Capital city. For me that buzz was extra special, as I was going to see David Ford and Annie Dressner at The Lexington in Islington. I literally listened to their ’10 Days (Live)’ album for the first time a week ago, but since then it’s been on repeat and heading in I knew that the night was going to be special.
The Lexington is a great place for music, with a bar on the ground floor before heading up the winding stairs to the spacious venue itself. And as the crowd started coming in, the atmosphere in the room was growing by the minute.
Opening the night was Scottish singer songwriter Gary Stewart. He set the night off really well, with an engaging set that got the crowd onside from the start. He opened with his 2021 single ‘Hot To Trot‘ and you already knew the set was going to be a good one – a rousing folk song with great lyrical dexterity. The highlight of the set was ‘Frontlines’, a simply gorgeous song (check out a YouTube video of the song here – https://www.youtube.com/watch?v=tDCLwYwsesk). Gary ended with a fine cover of Paul Simon’s ‘Song for the Asking’.
It was time for a quick visit to the bar before settling down for the main event. 
The duo appeared on the stage to great applause, David in an orange shirt and Annie in a sparkling black dress. They opened with ‘Easy Falling’, the first song that I’ve ever heard of theirs, and a song that convinced me I needed to listen to the rest of the album. This slow and moving number is a touching love song and shows off the brilliant harmonies of David and Annie – there’s something special about the English (David) and US accents (Annie) mingling in the way that they do. 
Throughout the set, there were so many highlights. ‘Something I’ll Have to Learn‘ is a song with an almost timeless feel that feels like a conversation in song, Annie’s original ‘Strangers Who Knew Each Other’s Names‘ was simply brilliant and ‘Some Folks Are Lucky I Guess‘ is a song with a great sentiment. ‘Can’t Help What I Want‘ (below) is a great example of those brilliant harmonies that the two share.

‘Trash‘, a cover of the Suede hit, was a particular highlight – a song that was a nice surprise on the live album. As they break into ‘Oh maybe, maybe it’s the clothes you wear‘ it almost feels like this was a song that Suede wrote for David and Annie, their version is that good. Outstanding.
The set had a second cover, a song that Annie introduced as ‘an American classic‘. This classic was ‘Ain’t No Pleasing You‘ from Chas and Dave, a song that typified the cockney sound of London back in the 1980’s. I love the way they re-worked it and there was something special about the way Annie sings the word ‘Darling’ in her US twang that just resonated and put a smile on my face.
There were great moments of humour throughout the night, the chat between the two great. At one point mid-song, Annie passed her guitar to David, exclaiming ‘I knew there were chords in this song, I just didn’t know which ones‘ which had the crowd laughing.
The best of the night was saved till last. ‘Warning Sign’ had quickly become my favourite song from the pair and hearing it live in person lived up to all expectations. There’s such a beauty in live music, and hearing songs like this with other people in a venue can really bring a song home – and almost even change your own personal relationship with a song.
The final song of the night (there was no encore as David explained that they literally had no more songs!) was ‘Put Me In A Corner’. Annie’s vocals take the lead in this track and it was just magical, the emotion of the song emanating from the stage and filling the room. You can listen and see for yourself below.

You never know what to expect when you see an artist or artists perform for the first time. Some exceed expectations and some just don’t hit the heights you expect. In David Ford and Annie Dressner, it was definitely the former. The gig was stripped back – just two people on a stage creating a moment. And what a moment it was.
Annie and David and reviewer Nick Cantwell
Check out their websites and hit and follow the social links!
http://www.dressnerford.com/

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http://anniedressner.com/
***Note – I need to say a word about the audience for the gig. The audience was impeccable, with barely any talking at all at any point (apart from whispered orders at the bar). Credit goes to Gary, Annie and David, who managed to grab the audience from the start, but also to everyone there. If you were there yourself, give yourself a high five!***
Review written by Nick Cantwell (instagram.com/nickcantwellmanagement)
 
 
 


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Graduate Organist vacancy in London and Home Counties – Church Times

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Graduate Organist vacancy in London and Home Counties  Church Times

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