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London Office Crane Survey – Caution during the flight to quality

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A tilt to refurbishment and ‘flight to quality’ drive stronger demand for Grade A accommodation


London office development pipeline is forecast to grow next year, with 2023 likely to be the post-pandemic ‘Year of the Catch-up’ on completions


Developers expect a maturing approach to hybrid working to reduce the requirement for office space per head by 10% vs pre-pandemic levels, but increased demand for high quality space set to grow


Majority of developers (81%) report their new developments will be net zero by 2034, but want greater clarity around net zero targets and legislation


Overall, cost continues to be the number one drag on construction activity overall.

A desire for high quality office space is driving increasing demand for Grade A accommodation in ‘a flight to quality’, according to the Deloitte London Office Crane Survey.* As a result, refurbishments remain a strong feature of new construction activity, representing 26 of the 31 new starts during the survey period.
In the six months to September, the total volume of refurbished space was 1.7 million sq ft. To attract workers back to the office, firms are demanding more high quality Grade A office space, leading to a concentration of activity in the City, West End and Midtown areas of London where there is a relatively large stock of existing buildings ripe for refurbishment. In addition, ESG concerns around demolition, coupled with the financial risk of new build projects appear to be making refurbishments more attractive.
Margaret Doyle, chief insights officer and partner for financial services at Deloitte, said: “The past year has been characterised by an uptick in post-pandemic refurbishment activity. Looking forward, 2023 could turn out to be the ‘Year of the Catch-up,’ delivering the highest volume of new office space for 20 years. However, this will depend on whether supply chain disruptions, labour shortages, financing difficulties or material price inflation cause further completion delays. Looking further forward to 2025, we anticipate it will be the ‘Year of the Investor’ as renewed pressure on stock stimulates rental growth, creating a wave of fresh opportunities for developers.”
Pipeline
During the survey period, 31 schemes with a total volume of 2.5 million sq ft started between April and September 2022. This represents a 6% rise in volume from the previous survey (2.3 million sq ft), but remains below the ten-year average (2.9 million sq ft). Completions are also up by 71% from the previous six months, with nearly 3.0 million sq ft delivered across 29 schemes during this latest survey period.
However, following a sustained period of optimism, developers are beginning to grow increasingly cautious about the immediate outlook for the London office leasing market. Only 36% reported improving leasing demand over the six months to September 2022, compared to 45% who reported softening demand over the same period. This caution follows a period of relatively buoyant leasing activity after the sharp declines witnessed in the wake of the pandemic. Most developers (70%) expect the shift to hybrid working will reduce the overall requirement for London office space per head by 10% in the short-term compared to pre-pandemic levels, driven by a maturing approach to how and where people work.
Net zero commitments
More than three quarters of developers (81%) say their new developments will achieve net zero by 2034. However, over half (54%) also said their developments would only reach net zero after 2030, in contrast to 70% striving for 2030 or earlier in the same period last year.
Philip Parnell, partner and real estate climate & sustainability lead said: “With tenants seeking better quality accommodation offering demonstrable ESG credentials, developers are focusing increasingly on the refurbishment of existing stock as a means of addressing ‘stranding risk’. Net zero targets and legislation to support the commercial case for net zero development remain unclear and it remains to be seen whether the current macroeconomic headwinds will stifle progress. However, with both occupational and investor stakeholder pressure mounting we expect the shift towards greater alignment from developers with the ESG agenda to continue.”
Cost challenges
Almost nine in ten developers (91%) continue to rate construction costs as their leading challenge, albeit a smaller proportion than seen in the previous survey (100%), as concerns around the availability of funding grow. More than a quarter of developers (27%) cite availability of funding as an issue, compared to none in the previous survey, with the increasing cost of materials, coupled with rising energy tariffs, driving up the price of construction.
Sophie Allan, director, real assets advisory at Deloitte, said: “Construction costs are likely to remain a major challenge over the near term. Likewise, rapidly increasing debt funding costs will continue to weigh on scheme viability where sites have already been acquired. This, along with inflation in tender prices, will put pressure on land prices going forward.”
The evolving city
The legal profession has taken the largest proportion of under-construction pre-lets, representing a third (33%) of total pre-completion let volumes. Meanwhile, by contrast, the share of pre-completion letting volumes taken by financial services firms has shrunk by almost half in under five years to 17%. The overall share for these two sectors has grown since the last survey, from 44% to 50%.
Margaret Doyle said: “The decline in financial services pre-completion letting volumes is balanced by significant growth in the legal sector. In many cases, office moves have been driven by a desire to move to accommodation with stronger ESG credentials and helps support employee wellbeing. The preference for higher quality Grade A space that we see across sectors is one we expect to endure.”
 

End
Note to editors
*Conducted twice a year, the London Office Crane Survey analysed office construction data over the six months from April to September 2022 and included a survey of London’s biggest developers conducted in September 2022.
About the London Office Crane Survey:
*Deloitte’s London Office Crane Survey has been running for 26 years and is updated every six months, with the last survey published in May 2022. The data in this report is correct as of September 2022.
The Crane Survey covers seven major central London office markets known as submarkets: The City, West End, Docklands, King’s Cross, Midtown, Paddington, Southbank, as well as three emerging submarkets: Vauxhall-Nine Elms-Battersea (VNEB), White City and Stratford.
The first Crane Survey in London was published in 1996, focusing solely on the West End. The London Office Crane Survey as we know it today was first published six years later in Summer 2002, with the addition of our emerging sub-markets in Summer 2016.
The London Office Crane Survey is the definitive review of office construction in central London and regarded as a barometer of developer sentiment and future office supply. The report measures the volume and impact of office development (new build or significant office refurbishments of 10,000 sq ft or more) currently taking place across central London and analyses the pipeline of future development over the next four years.
The Crane Survey also features a ‘Construction Cost and Workload Sentiment Survey’ – a survey of main and subcontractors, capturing market sentiment on workload and price.
Deloitte’s commercial property research team is focused on producing thoughtful and insightful publications, as well as comprehensive bespoke reports for investors, developers, and occupiers. 
www.deloitte.co.uk/cranesurvey
About Deloitte    
In this press release references to “Deloitte” are references to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”) a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see deloitte.com/about for a detailed description of the legal structure of DTTL and its member firms.
Deloitte LLP is a subsidiary of Deloitte NSE LLP, which is a member firm of DTTL, and is among the UK’s leading professional services firms.
The information contained in this press release is correct at the time of going to press.
For more information, please visit www.deloitte.co.uk.

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Sales and Marketing Director (EMEA) – London

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We are working closely with a leading international publisher of licensed children’s books to recruit an experienced Sales and Marketing Director for EMEA. This is an integral leadership role responsible for some of the world’s most recognisable and prestigious book brands.
What it takes:

A demonstrable track record of building both sales and margin growth, with a commercially minded approach
Experience in successfully managing and motivating teams located across international borders
Extensive knowledge and understanding of the co-edition and rights markets in licensed and/or children’s publishing
A complete understanding, beyond sales headlines, of margins, cost management and budgeting
Being capable of creating and executing sales and marketing strategies
Thriving in fast-paced work environments and being able to manage multiple high priority projects simultaneously
A strong leading voice across sales strategy, market development and marketing activities
An agile and strong communicator both internally and with licensors
Extensive EMEA or directly relevant experience

The right person is comfortable as a leader, with commercial experience managing a team to deliver successful business units, going beyond just a ‘sales department’.
With flexible working options, a very competitive salary and bonus structure, this role offers incredible opportunities for an ambitious and proven sales leader.
At Wonderful Recruitment we provide opportunities for candidates to discover some of the most interesting and dynamic roles in the entertainment industry. For more information about this role please send your CV and salary expectations to Dean@wonderfulideasproject.com and Dan@wonderfulideasproject.com.
 

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Paris, Madrid, Barcelona among candidate cities to host ICE from 2025 – IAG

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Clarion Gaming, organizer of ICE London, says it has narrowed the shortlist of potential future hosts of the hugely popular industry trade show to four European cities, with its current London home joined by Barcelona and Madrid in Spain as well as Paris, France.
The decision to explore a potential move comes amid pressure from some industry representatives, with Clarion working alongside specialist consultants Equimore to establish the finalist shortlist. The successful candidate will be announced in 3Q23 following a competitive bidding process and will host ICE for a period of five years between 2025 and 2029.
“This robust process is customer-centric and the decision will be taken in the best interests of our stakeholders and of the global gaming industry,” said Alex Pratt, Group Managing Director of Clarion Gaming.
“iGB Affiliate London is very much part of the process and we are engaging with iGB Affiliate stakeholders in order to identify their preferred strategic path.
“The four short-listed cities will progress through a selection process with the help of the experienced and knowledgeable team at Equimore which is overseeing every aspect of what is a robust program.
“In addition to the suitability of locations in terms of capacity, facilities and the ability to accommodate projected future growth the process also encompasses dateline availability, transport connectivity with the rest of the world as well as the broader hospitality infrastructure including accommodation costs.
“By pursuing all due diligence we will identify the city that’s best equipped to not only host an event which continues to play such a central role in helping to create opportunity and prosperity for gaming businesses of all sizes, across every vertical and in every global jurisdiction, but also demonstrate its leadership in the sector.
“In the interests of transparency Clarion will not be making any further comment during the official process.”

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ICE London 2023 to feature exhibitors from record 68 nations – IAG

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Industry trade show ICE London will feature exhibitors from a record 68 nations, topping the previous best of 65 set three years ago, according to organizer Clarion Gaming.
ICE London returns as a full-sized show for the first time since 2020 from 7 to 9 February, with the total 623 exhibitors representing everything from Argentina to Australia and Macau to Mexico.
“No other exhibition in the gaming space can come anywhere near the internationalism of ICE,” said Clarion Gaming Managing Director, Stuart Hunter.
“To have 68 nations represented by our community of exhibitors means that visitors are immediately part of what is a global experience with unique access to the smartest gaming innovators drawn from every corner of the world. There are very few exhibitions of scale in any industry sector which are able to compare with such international representation and legitimately lay claim to being a ‘global’ or a ‘world’ event.
“Once an event is recognized as being genuinely international, stakeholder groups including brands, regulators, trade associations, media groups and strategic industry-wide bodies focus their activities accordingly.
“Research that we’ve undertaken has shown that for many people ICE and iGB Affiliate London actually start on the Sunday preceding and finish on the following Saturday. In that week we estimate that over 100 gambling industry events will take place outside of the show hours providing a new and compelling perspective on why ICE and iGB Affiliate London are so influential and important to the world industry.”
IAG will have a team of four at ICE London next week. Visit us at Stand ND7-C.

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