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Investing in social housing is fundamental to improving Londoners’ health

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Public health consultant, Emma De Zoete, writes about why good quality, affordable and safe social housing is paramount to good health in London
I am frequently asked what I do. My answer is that if we think about what makes us healthy it is largely about the building blocks of life – a stable job, good pay and work, quality housing and education. Access to these is not spread evenly across the capital – people living in one part of London will live shorter and less healthy lives compared to others, but this is not inevitable. My job is to help the Mayor maximise the opportunities to create health, and address health inequalities (the uneven spread) in his work on housing and vulnerable adults.
At the start of the pandemic I spent all my time working with the rough sleeping team to protect the homeless population from COVID. That work led to the GLA opening up hotels, and the ‘everyone in’ initiative to accommodate people in self-contained accommodation in the first wave of the pandemic followed shortly after. I continue to work closely with that team, on protecting and improving the health of rough sleepers and ultimately ending rough sleeping.
As the GLA group public health unit launches, and following the recent Institute for Health Equity (IHE) evidence review on housing and health in London and the tragic death of Awaab Ishak, I’m struck by the need to repeat what early public health pioneers knew well. A good quality, secure and affordable home is the foundation that everybody needs to lead a healthy life.
We all experienced first-hand through the pandemic how our homes shaped our health. Our ability to isolate in a separate room, to work and study, and our mental and physical health was shaped in large part by our homes. The reality is that housing in London is poorer quality, and less affordable when compared with the rest of the country, and this has powerful consequences for our health.  
A lack of affordable housing in London means that people are pushed into high-cost rentals in the private rented sector and this is driving poverty. More than half of homes in London are rented, either socially or privately, and private rents for new tenancies are rising faster in London in 2022 than anywhere else in England. Housing Benefit and Universal Credit caseloads are considerably higher than at the start of 2020 among privately renting households and, in a recent survey, a fifth of all renters in London said they were either behind with their rent payments or expected to fall behind soon.
The impact on children is particularly concerning, and although immediate we have to ask ourselves if we are storing up the next generation of health inequalities. After housing costs are considered, London has the highest rates of poverty in England, and children in the capital are significantly more likely to grow up in after-housing cost poverty than the average for England, with 38% of children in London in poverty in 2019/20. Over 75,000 children live in households in temporary accommodation arranged by local authorities in London, and almost two-thirds (63%) of these families in England are based in the capital.
As London enters a period of the highest inflation in a generation there is a real risk of widening housing-related health inequalities: this includes a particular risk of growing rates of fuel poverty, higher costs of maintenance and repairs, and greater insecurity of tenure leading to rising homelessness, especially for people living in the private rental sector.
As food and energy bills rise, some people will be unable to heat their homes, increasing exposure to damp and mould. Cold homes adversely affect child development, can cause and worsen respiratory conditions, cardiovascular diseases, poor mental health, dementia and hypothermia. It is estimated that 1 in 5 excess winter deaths is due to cold homes.
The impact will be felt in A&E departments across London, and a recent analysis found that the per annum cost to the NHS of poor housing in London is £114m.
The effects of these issues are not equally felt across the city. People from minority ethnic backgrounds experience worse housing conditions and greater housing insecurity and need than White Londoners. Black, Asian and minority ethnicity households in London’s private rented sector are significantly more likely to be in poverty after-housing-costs than White households. Londoners of Asian ethnicity are more likely to live in homes that fail to meet the Decent Homes Standard, while Black Londoners are more likely than people of other ethnicities to have damp problems in their homes. In 2017/18 more than two in three (68%) of statutory homeless households in London were from Black, Asian, mixed or ‘other’ ethnic groups.
These stark inequalities in access to quality, affordable and secure housing are unjust but critically avoidable. The IHE review highlights that there is already a wealth of evidence-based housing interventions across London, that can have clear and tangible benefits to health. These range from affordable housing, selective licensing and enforcement, to supported accommodation, debt advice, and multi-agency working to prevent homelessness. The new Integrated Care Systems (ICSs) which bring together health and local authorities in five areas across London offer a significant opportunity to work more closely on this.
Supporting the GLA in delivering on these, and demonstrating the health impact, will form my work programme in the new GLA Group public health unit. After all, a good quality, secure and affordable home is the foundation that everybody needs to lead a healthy life.   
Emma De Zoete, Public health consultant

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Sales and Marketing Director (EMEA) – London

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We are working closely with a leading international publisher of licensed children’s books to recruit an experienced Sales and Marketing Director for EMEA. This is an integral leadership role responsible for some of the world’s most recognisable and prestigious book brands.
What it takes:

A demonstrable track record of building both sales and margin growth, with a commercially minded approach
Experience in successfully managing and motivating teams located across international borders
Extensive knowledge and understanding of the co-edition and rights markets in licensed and/or children’s publishing
A complete understanding, beyond sales headlines, of margins, cost management and budgeting
Being capable of creating and executing sales and marketing strategies
Thriving in fast-paced work environments and being able to manage multiple high priority projects simultaneously
A strong leading voice across sales strategy, market development and marketing activities
An agile and strong communicator both internally and with licensors
Extensive EMEA or directly relevant experience

The right person is comfortable as a leader, with commercial experience managing a team to deliver successful business units, going beyond just a ‘sales department’.
With flexible working options, a very competitive salary and bonus structure, this role offers incredible opportunities for an ambitious and proven sales leader.
At Wonderful Recruitment we provide opportunities for candidates to discover some of the most interesting and dynamic roles in the entertainment industry. For more information about this role please send your CV and salary expectations to Dean@wonderfulideasproject.com and Dan@wonderfulideasproject.com.
 

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Paris, Madrid, Barcelona among candidate cities to host ICE from 2025 – IAG

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Clarion Gaming, organizer of ICE London, says it has narrowed the shortlist of potential future hosts of the hugely popular industry trade show to four European cities, with its current London home joined by Barcelona and Madrid in Spain as well as Paris, France.
The decision to explore a potential move comes amid pressure from some industry representatives, with Clarion working alongside specialist consultants Equimore to establish the finalist shortlist. The successful candidate will be announced in 3Q23 following a competitive bidding process and will host ICE for a period of five years between 2025 and 2029.
“This robust process is customer-centric and the decision will be taken in the best interests of our stakeholders and of the global gaming industry,” said Alex Pratt, Group Managing Director of Clarion Gaming.
“iGB Affiliate London is very much part of the process and we are engaging with iGB Affiliate stakeholders in order to identify their preferred strategic path.
“The four short-listed cities will progress through a selection process with the help of the experienced and knowledgeable team at Equimore which is overseeing every aspect of what is a robust program.
“In addition to the suitability of locations in terms of capacity, facilities and the ability to accommodate projected future growth the process also encompasses dateline availability, transport connectivity with the rest of the world as well as the broader hospitality infrastructure including accommodation costs.
“By pursuing all due diligence we will identify the city that’s best equipped to not only host an event which continues to play such a central role in helping to create opportunity and prosperity for gaming businesses of all sizes, across every vertical and in every global jurisdiction, but also demonstrate its leadership in the sector.
“In the interests of transparency Clarion will not be making any further comment during the official process.”

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ICE London 2023 to feature exhibitors from record 68 nations – IAG

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Industry trade show ICE London will feature exhibitors from a record 68 nations, topping the previous best of 65 set three years ago, according to organizer Clarion Gaming.
ICE London returns as a full-sized show for the first time since 2020 from 7 to 9 February, with the total 623 exhibitors representing everything from Argentina to Australia and Macau to Mexico.
“No other exhibition in the gaming space can come anywhere near the internationalism of ICE,” said Clarion Gaming Managing Director, Stuart Hunter.
“To have 68 nations represented by our community of exhibitors means that visitors are immediately part of what is a global experience with unique access to the smartest gaming innovators drawn from every corner of the world. There are very few exhibitions of scale in any industry sector which are able to compare with such international representation and legitimately lay claim to being a ‘global’ or a ‘world’ event.
“Once an event is recognized as being genuinely international, stakeholder groups including brands, regulators, trade associations, media groups and strategic industry-wide bodies focus their activities accordingly.
“Research that we’ve undertaken has shown that for many people ICE and iGB Affiliate London actually start on the Sunday preceding and finish on the following Saturday. In that week we estimate that over 100 gambling industry events will take place outside of the show hours providing a new and compelling perspective on why ICE and iGB Affiliate London are so influential and important to the world industry.”
IAG will have a team of four at ICE London next week. Visit us at Stand ND7-C.

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