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St John Marylebone marks new era for the London restaurant

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You know a revolution has succeeded when the changes it wrought become so ubiquitous you can hardly remember what life was like before it. It happened with the internet, with the smartphone, and with St John. The story of the London restaurant has been told many times, by many people – including us and a compendium of artists, fashion designers, and architects in the Wallpaper* October 2022 ‘Icons’ issue. Yet for those who don’t already know, the original St John was founded in 1994 by chef Fergus Henderson (a guest editor of the October issue with his wife Margot) and Trevor Gulliver in a converted smokehouse near the Smithfield meat market. The menu pioneered the concept of ‘nose-to-tail’ eating wherein every part of the animal is used, including parts less popular in Western cooking, like the intestines and the brain. St John Bourgogne Pinot Noir and a plate of bone marrow(Image credit: Elliot Sheppard)The original St John has become a blueprint for many noteworthy restaurant launches since. In London alone, Café Cecila, Primeur, Bistrotheque and Manteca have all adopted a similar approach, with a few of the head chefs actually being St John alumni. Now St John has opened the doors of a new Marylebone outpost, Henderson and Gulliver’s first restaurant launch in more than a decade. St John Marylebone Interiors of St John Marylebone(Image credit: St John)St John Marylebone will be a natural extension of its forebear, with particular adjustments made to accommodate the unique needs of the area. As Gulliver says, ‘a restaurant must never forget the building’ or, for that matter, the neighbourhood outside.The new Marylebone outpost responds to the area’s cloistered, neighbourhood feel by offering early morning coffees and pastries for those commuting to work. Later in the day, a menu of small plates appears on the iconic blackboard. While the menu changes daily, visitors can expect to find St John classics like Bone Marrow Toast and Parsley Salad; Deep Fried Welsh Rarebit; and Onion Soup, as well as homemade pickles, jellies and chutneys served alongside British cheeses. And, of course, a fine selection of French wines including those selected from St John’s very own vineyards in Languedoc.Interiors of St John Marylebone(Image credit: St John)The restaurant’s expansive dining space is made to accommodate Marylebone’s bustling clientele, which spans locals, tourists, and workers from the surrounding offices. The upper level of the two-floored space is reserved for walk-ins, who can grab a spot at the bar or take a seat at the tables; downstairs is an open-plan dining room with large wooden tables designed for reservations big and small. As with all the St John outposts, the Marylebone location has an air of what Henderson calls ‘relaxed formalness’. ‘You can have a pint, buy a loaf of bread, it’s a bar, a bakery, a restaurant, the space lends itself gently to relaxed rigour,’ says Henderson. Fergus Henderson recalls creating the first St JohnHenderson and Gulliver certainly have an eye for a space. The former smokehouse that houses the first St John in Smithfield was being used as a squat before they took it over, and may have seemed unpromising to most. Henderson trained as an architect prior to becoming a chef and it was his idea to paint the walls white, in effect creating an atmosphere of almost clinical simplicity that was emphasised by the decision (uncommon in restaurants then) to have no art, no music, and minimal table settings. The space’s high ceilings lent it the feeling of a cathedral, one vaulted with bars once used to hang meat. ‘I remember one idea had been to incorporate the thick black gunk from the smokehouse,’ recalls Henderson about the soot and grease that clung to the bars. ‘Luckily we moved on from that one.’ Interiors of St John Marylebone(Image credit: St John)While a team of workmen was deployed to remove the remnants of the smokehouse’s former life, its individuality was retained. ‘The space had its own natural flow to it,’ says Henderson. ‘It seemed obvious where the dining room would be. The pastry area downstairs started off as an oyster bar in one chimney and a coat check in another – but sadly neither the oyster bar nor the coat check lasted that long; instead they turned into our first bakery and bakery storage.‘I wanted activity going around everyone. The bar guests sat in the middle of a bakery and now the pastry section and storage. It is great theatre when chefs come out of the downstairs prep area carrying suckling pigs, high drama.’ It is touches like these that prevent the space from sliding into minimal severity and cultivate a feeling of exuberant liveliness. The use of a zinc bar top, which ‘wilts and settles with time’ is a similar considered detail. Now the new St John Marylebone is set to carry on the St John legacy. ‘I think the value of St John is bringing it to new people and to young chefs,’ says Gulliver. ‘To people that want to work in the business, we almost have a kind of responsibility.’ stjohnrestaurant.com (opens in new tab)

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Sales and Marketing Director (EMEA) – London

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We are working closely with a leading international publisher of licensed children’s books to recruit an experienced Sales and Marketing Director for EMEA. This is an integral leadership role responsible for some of the world’s most recognisable and prestigious book brands.
What it takes:

A demonstrable track record of building both sales and margin growth, with a commercially minded approach
Experience in successfully managing and motivating teams located across international borders
Extensive knowledge and understanding of the co-edition and rights markets in licensed and/or children’s publishing
A complete understanding, beyond sales headlines, of margins, cost management and budgeting
Being capable of creating and executing sales and marketing strategies
Thriving in fast-paced work environments and being able to manage multiple high priority projects simultaneously
A strong leading voice across sales strategy, market development and marketing activities
An agile and strong communicator both internally and with licensors
Extensive EMEA or directly relevant experience

The right person is comfortable as a leader, with commercial experience managing a team to deliver successful business units, going beyond just a ‘sales department’.
With flexible working options, a very competitive salary and bonus structure, this role offers incredible opportunities for an ambitious and proven sales leader.
At Wonderful Recruitment we provide opportunities for candidates to discover some of the most interesting and dynamic roles in the entertainment industry. For more information about this role please send your CV and salary expectations to Dean@wonderfulideasproject.com and Dan@wonderfulideasproject.com.
 

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Paris, Madrid, Barcelona among candidate cities to host ICE from 2025 – IAG

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Clarion Gaming, organizer of ICE London, says it has narrowed the shortlist of potential future hosts of the hugely popular industry trade show to four European cities, with its current London home joined by Barcelona and Madrid in Spain as well as Paris, France.
The decision to explore a potential move comes amid pressure from some industry representatives, with Clarion working alongside specialist consultants Equimore to establish the finalist shortlist. The successful candidate will be announced in 3Q23 following a competitive bidding process and will host ICE for a period of five years between 2025 and 2029.
“This robust process is customer-centric and the decision will be taken in the best interests of our stakeholders and of the global gaming industry,” said Alex Pratt, Group Managing Director of Clarion Gaming.
“iGB Affiliate London is very much part of the process and we are engaging with iGB Affiliate stakeholders in order to identify their preferred strategic path.
“The four short-listed cities will progress through a selection process with the help of the experienced and knowledgeable team at Equimore which is overseeing every aspect of what is a robust program.
“In addition to the suitability of locations in terms of capacity, facilities and the ability to accommodate projected future growth the process also encompasses dateline availability, transport connectivity with the rest of the world as well as the broader hospitality infrastructure including accommodation costs.
“By pursuing all due diligence we will identify the city that’s best equipped to not only host an event which continues to play such a central role in helping to create opportunity and prosperity for gaming businesses of all sizes, across every vertical and in every global jurisdiction, but also demonstrate its leadership in the sector.
“In the interests of transparency Clarion will not be making any further comment during the official process.”

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ICE London 2023 to feature exhibitors from record 68 nations – IAG

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Industry trade show ICE London will feature exhibitors from a record 68 nations, topping the previous best of 65 set three years ago, according to organizer Clarion Gaming.
ICE London returns as a full-sized show for the first time since 2020 from 7 to 9 February, with the total 623 exhibitors representing everything from Argentina to Australia and Macau to Mexico.
“No other exhibition in the gaming space can come anywhere near the internationalism of ICE,” said Clarion Gaming Managing Director, Stuart Hunter.
“To have 68 nations represented by our community of exhibitors means that visitors are immediately part of what is a global experience with unique access to the smartest gaming innovators drawn from every corner of the world. There are very few exhibitions of scale in any industry sector which are able to compare with such international representation and legitimately lay claim to being a ‘global’ or a ‘world’ event.
“Once an event is recognized as being genuinely international, stakeholder groups including brands, regulators, trade associations, media groups and strategic industry-wide bodies focus their activities accordingly.
“Research that we’ve undertaken has shown that for many people ICE and iGB Affiliate London actually start on the Sunday preceding and finish on the following Saturday. In that week we estimate that over 100 gambling industry events will take place outside of the show hours providing a new and compelling perspective on why ICE and iGB Affiliate London are so influential and important to the world industry.”
IAG will have a team of four at ICE London next week. Visit us at Stand ND7-C.

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